Client: Little Yawn Collective
Type: Brand Identity, Digital Design Direction, Website Design, Packaging
Deliverables: UI, Development, Concept, Illustration, Design
Little Yawn Collective was created to make bedtime a breeze for parents and kids. LYC’s melatonin-free line of sleep helps celebrate the joyful anticipation and happiness around bedtime and sleep.
We worked on the identity of Little Yawn Collective, which included brand guidelines, new packaging, social media, and the design and development of a new e-commerce experience.
Product Photography
The photography highlights the products, packaging, and aspirational feel of the brand. We use elongated shadows and warm lighting to create a feeling of dusk.
Campaign Materials
Carousels and Instagram stories allow the ability to tell more of a story.
Digital Design
The e-commerce experience elevated the feel of the brand. The interactivity was wrapped around the idea of sleeping. For example, we wanted the dropdown menu to feel like a blanket covering a child. We used the element of surprise on the footer to reveal a particular moment of the elephant graphic yawning.
Credits
Creative Team: Sheila Srinivasan, Layla Gulergun, Tiffany Hsiao and Ever Morera
Photography: Will Hughes
Product Manager: Natsai Mandisodza
