Client: Little Yawn Collective

Type: Brand Identity, Digital Design Direction, Website Design, Packaging 

Deliverables: UI, Development, Concept, Illustration, Design  

Little Yawn Collective was created to make bedtime a breeze for parents and kids. LYC’s melatonin-free line of sleep helps celebrate the joyful anticipation and happiness around bedtime and sleep.

We worked on the identity of Little Yawn Collective, which included brand guidelines, new packaging, social media, and the design and development of a new e-commerce experience.

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Product Photography

The photography highlights the products, packaging, and aspirational feel of the brand. We use elongated shadows and warm lighting to create a feeling of dusk.

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Campaign Materials

Carousels and Instagram stories allow the ability to tell more of a story.

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Digital Design

The e-commerce experience elevated the feel of the brand. The interactivity was wrapped around the idea of sleeping. For example, we wanted the dropdown menu to feel like a blanket covering a child. We used the element of surprise on the footer to reveal a particular moment of the elephant graphic yawning.

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Credits

Creative Team: Sheila Srinivasan, Layla Gulergun, Tiffany Hsiao and Ever Morera
Photography: Will Hughes
Product Manager: Natsai Mandisodza

Let's work together 

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