Client: Sixpenny

Type: Digital Design Direction, Website Design

Deliverables: UI, Development, Concept, Illustration, Design  

Sixpenny is a furniture company that believes in the functionality of extraordinary comfort, life-friendly design, and timeless quality. We worked on the identity refresh to relaunch Sixpenny; this included brand guidelines, new packaging, and the design and development of a unique e-commerce experience.

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Italic Treatment

The italic treatment is an iconic aspect of the identity refresh. We used it to evoke a sense of past and present and to accentuate copy and phrases used throughout the site.

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Custom Illustrations

We created custom illustrations and icons to enhance the comfortable feel of the brand. We wanted to evoke the feeling of someone writing or sketching in a journal while relaxing on their Sixpenny sofa.

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Credits

Creative Team: Estee Kim, Ann Suh, Lindsey Ullman and Ever Morera
Copy: Ryan Sparrow
Product Manager: Natsai Mandisodza

Development: Juan Solano

Let's work together 

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